Friday, February 10, 2012

Dear FOX News: Google hasn't "unveiled" a home entertainment system

A Google spokesman declined to comment.

Read the title of the link, and then read the blockquoted bit above this sentence. We know Google is probably doing this thanks to Amir Efrati and Ethan Smith at the Wall Street Journal. And the story I link to at the top of this post is an excerpt from Efrati's and Smith's report in the WSJ.

What's the problem? FOX News is the problem. Efrati and Smith used the headline "Apple vs. Google: The Stakes Are Rising." That is a great headline (more drama than information, but true-to-life drama). Their story appeared on Techmeme entitled "Google Developing Home Entertainment System." That's even better.

FOX News didn't like either of those, though. Instead, they added a heaping helping of linkbait, probably hoping non-techies would be more interested if something was already being unveiled: "Google unveils plans to develop home entertainment system."

But "unveils" is usually, at least in the tech industry, a synonym for "announces" or "releases." And even if they were unveiling, announcing, or releasing plans to develop a home entertainment system, they would still be just that: plans. The headline would still be misleading at best.

We have rumors, quotes from anonymous sources trusted by reporters at WSJ that we (or at least I) trust. But, at the risk of being repetitive, let me finish with the most certain thing we know about this Google entertainment system story:

A Google spokesman declined to comment.

Image via Gianpaolo Bottin

This was originally posted to joeross.posterous.com.

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