HBO, still married to the cable industry, requires you to sign in/”authenticate” through your cable/satellite/telco TV provider, which verifies that you’re an HBO subscriber, before streaming any videos. But Comcast and Time Warner Cable are not on Microsoft’s list that will support HBO Go for Xbox.
Well, isn't this just stupid! As Dan Frommer writes at his blog SplatF, HBO recently put out an app that everyone seems to love (HBO Go), for a service everyone seems to love (same name as the first), on a platform that everyone seems to love (Xbox Live).
The only problem is that subcribers to Comcast or Time Warner Cable can't use the new HBO Go app to access HBO's content on the Xbox. They can use the Xfinity app Comast recently released, but not the HBO Go app.
You know, the one right next to the Xfinity app in the Xbox Dashboard.
This is confusing to consumers and a telling sign that these companies, including Microsoft, were not yet ready to launch these products on Xbox Live. Perhaps they rushed it out in the wake of reality checks like MG Siegler's "Help! I’m Being Forced To Pirate Game Of Thrones Against My Will!" over at PandoDaily. But this kind of response is definitely too little.
Whether or not it's too late, we'll just have to wait and see.
Image via Washington & Jefferson College
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